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The full range of corporate meetings and incentives. From two-day Board retreats to 2,500-person conferences. Whatever you call it, we can run it
Every engagement runs through Asana with documented SOPs.
We consult on your event vision, audience, goals, budget, and timing. Then we shape our engagement around it.
Initial strategy is part of how we get to know your event. Deeper, ongoing strategic consulting is built into our planning agreements.
May include, but not limited to:
You tell us your vision. We find the Best Fit Venue and negotiate the line items you didn't know to ask about. We protect your interests, save you time, and often save you money. The best venue. The best contract.
We've sourced 100,000+ room nights for clients across hundreds of events. Sourcing is the natural starting point, and complimentary for events with 25+ rooms per night.
May include, but not limited to:
A planning system refined over years. Nothing falls through the cracks. We guide and consult you toward success, whether it's your first meeting or one you've been running for years.
May include, but not limited to:
Floor plan to dinner menus to room block. Every detail of your venue relationship, handled.
The operational relationship with the hotel: space, food, and your block.
May include, but not limited to:
AV, IT, entertainment, and run-of-show. Every technical detail.
The technical heart of your event. Bid, built, and managed.
May include, but not limited to:
The people, partners, and sponsors who make your event happen. And sponsorship revenue when it makes sense.
Stakeholder management for everyone who isn't an attendee.
May include, but not limited to:
Registration through customer service inbox through signage. Every attendee touchpoint, handled.
Everything an attendee sees, holds, or experiences. Plus the customer service work that isn't visible.
May include, but not limited to:
On-site, we're your quarterback. Directing the decisions, leading every detail toward success.
The visible payoff of months of planning.
May include, but not limited to:
Every engagement follows the same five phases. Where you plug in depends on which engagement model you choose.
We walk through your event vision, audience, goals, and budget. From this, we shape the engagement: what you need from us, where your team will own, and how we’ll plug in.
We send RFPs to a curated set of venues, evaluate proposals, and walk you through the Best Fit Venue options. You pick the property. We negotiate the contract, including the line items you didn’t know to ask about.
We set up the master meeting planner, timeline, agenda, F&B, AV, room block, registration, sponsorship logistics, and every other operational element your event needs. Weekly check-ins keep everyone in sync.
We’re on-site as your quarterback. Directing vendors, managing the registration desk, fielding the unexpected, and keeping every detail moving toward success.
After the event, we reconcile the hotel bill (catching anything they try to slip in), close out the budget, and walk through what worked and what we’d refine for next time.
Thank you for all of your support for our meeting, both throughout the year and during conference week. It is being said that this was our most successful one yet, and I know so much of that is because of the many things you handle behind the scenes. We truly appreciate everything you do and the way you advocate for our team.
We love working with SweetPea, you guys should handle ALL the dental meetings! You make the whole process so much easier!
We had an incredible experience working with Natalie and Whitney at SweetPea Meetings. They handled everything and saved us so much time and worry in planning our event. Their expertise and attention to detail was super helpful as we brought 132 people to Napa, California. They were not only invaluable to us in planning the event for the last year, but all they did during so we could relax and enjoy our guests was so appreciated. This was the first time we’ve used a professional meeting planner and it will not be the last…as long as we can work with SweetPea again and again! And they are just genuinely great people! I highly recommend them to anyone considering an event.
SweetPea understands the agency/client relationships, having worked on both sides. Her genius is collaboration and creativity. She brings “out of the box” ideas to the projects she works on and a sense of fun to any team she is involved with. Natalie has an eye for details and also the bottom line, always delivering on time and under budget.
SweetPea is a GREAT meeting and event planner. Incredibly organized, thorough, and skilled. They really go to bat for their clients. From sourcing venues and negotiating contracts to producing signage, acquiring sponsorships, managing speakers, and handling event logistics. They do it all expertly. We’ve partnered with them in St Louis, Charlotte, Toronto, and Scottsdale. Highly recommended them for any/all meeting and event needs.
Working with the Sweetpea team has been incredible. The knowledge, experience, and overall planning resources that they bring to the table is priceless. The high level of professionalism and execution we have achieved at our 600+ person annual event’s is because we’ve worked with the Sweetpea team exclusively. I would highly recommend Sweetpea to anyone looking to put on a fabulous, smooth, professional event!
Natalie, Nate, and the whole Sweetpea team have been one of our behind the scenes secret weapons to the exponential growth of our live event company. Their customer service and attention to detail separates them from all the other event planners in the industry. Do yourself a favor and go with Sweetpea, I cannot recommend them highly enough!
The SweetPea Meetings & Events team has been a key partner in the event logistics of Dykema’s award-winning Definitive Conference for DSOs for the past five years. During that time, our audience has expanded by over 400%, bringing in over 1,700 registrants last year alone. Despite the increased complexity of planning this industry-leading event, SweetPea has been able to anticipate our needs and meet the challenge to help Dykema deliver a successful conference year after year."
You did so amazing. I told the group that you were the only reason it happened. I am grateful.
Last year as we started planning our biggest event of the year and SweetPea™ was referred to us for help. Natalie stepped in to work with the property on all details and logistics, effectively negotiating with the hotel and literally saving us thousands of dollars in hotel and AV costs. She is efficient, competent, fantastic with our registrants and a great communicator, collaborator and partner. The event went flawlessly! I recommend SweetPea™ to anyone planning a meeting of any size, and be sure SweetPea™ is on board before you look for your hotel or meeting space. She did a great job unearthing the perfect spot for our growing meeting!
Natalie is a meeting planner extraordinaire. I have worked with her for several years on events and meetings of all sizes and she has an innate ability to see the big picture, develop the strategy, then manage and impeccably execute on the smallest details. I’ve also seen Natalie manage the demands of personalities from CEOs to A-List celebrities. Her meetings and events have a “wow” factor that leave attendees with memorable impressions, whether they are there to be entertained or informed.
