Meetings, conferences, and events are more than just add-on tactics to a marketing or sales program. They’re strategic components to achieving your overall company goals and the value of on site, in person networking has become even more evident post Covid. SweetPea is your dedicated partner to help you reach and exceed those goals.
From A-Z, SweetPea will develop an event strategy, source the perfect venue, and manage everything from F&B, A/V, agenda, sponsorship, budget, space layout, outside venues, room block, registrations, and so much more. We can jump in to help your team with a small piece, or take you from start to finish. However you need us, we will support your needs. No matter your industry — dental, medical, tech, private equity, association, foundation, or non-profit — we’re excited to roll up our sleeves and make your ideas a reality!








We'll work alongside your team to understand your vision for the event, make recommendations regarding timeline, budget, location, and best practices, helping come up with an overall plan for the event. We continue to make recommendations throughout the planning months to help you meet your goals, increase attendee satisfaction and increase your bottom line.
Whether it’s an annual educational or sales meeting, a 2-day strategic development board meeting, or a team-building event for your staff, we can help with all your meeting planning needs.
SweetPea will help find the perfect location for your event based on YOUR strategy, dates, agenda, and price target. We make recommendations, send RFP’s to multiple properties, utilize our strong relationships, and provide a report for your review. After the venue has been narrowed down, we negotiate the best contract possible that protects your interests and work to get you the best rates and concessions, while adding important clauses to the contract to protect your interest.
Depending on your A/V needs, SweetPea will create an RFP, bring in an excellent A/V provider, and manage everything to ensure successful event production.
Your attendees will appreciate great food on site, but it also needs to fit into your budget. We will track attendee dietary restrictions, make recommendations that fits your agenda & needs, and finalize the BEOs to maximize selections to stay in budget.
Sponsorships are an incredibly important piece of most events and are often very necessary to offset the cost of hosting a meeting. Whether you want us to come in and develop the packages, design the prospectus, and sell to qualified partner companies, or simply manage the deliverables and sponsor communication, we excel at managing sponsorships and often increase revenue for our clients.
Our team will manage your speakers, taking over all communication, needs on site, room reservations, collect presentations, or whatever else they need, ensuring a smooth experience.
Setup a quick and efficient registration page, manage discount codes, and assist with any registration issues. We’re here to provide solutions that work best for you and your attendees.
We will coordinate between the venue and all your room block needs, tracking all staff, speaker, sponsor, VIP and general attendee needs, ensuring your room block is accurate and fits your needs! In the case you need additional venue room blocks, we can source those too!
Whether it's a killer A/V company, impactful stage furniture, security, or name tags, we will find and manage the best vendors to make your event a success.
Looking for a fun activity for your group away from the venue? We will find some great ideas and partners to bring some additional fun to your attendees.
We operate as the Quarterback on-site, making the calls and resolving issues to ensure your event success. As the main point of contact between all vendors, speakers, sponsors, and the hotel, we make sure all the details come together after the months of planning, so you can enjoy your event.
Every meeting and event is unique! We'll customize the steps along the way to ensure you get exactly what you're looking for.
We’ll sit down with you to discuss your goals and craft an event plan that meets your needs and delights attendees.
We’ll chat with you to discuss your goals and craft an event plan that meets your needs, fits with your team, and results in a successful event.
We’ll sit down with you to discuss your goals and craft an event plan that meets your needs and delights attendees.
Next, we’ll source the very best venue and negotiate the best contract to guarantee an important foundation to your event success.
We’ll sit down with you to discuss your goals and craft an event plan that meets your needs and delights attendees.
However you need us, we'll plan everything from F&B, A/V, agenda, sponsorships, budget, space layout, outside venues, design, registrations, and so much more.
We’ll sit down with you to discuss your goals and craft an event plan that meets your needs and delights attendees.
This is where all our planning comes to fruition! We execute all the months of planning and turn it into a successful and smooth event.
We’ll sit down with you to discuss your goals and craft an event plan that meets your needs and delights attendees.
Even though the event was successful, it is important to clean up invoices, reconcile attendees, and provide recommendations for the next iteration.
We had an incredible experience working with Natalie and Whitney at SweetPea Meetings. They handled everything and saved us so much time and worry in planning our event. Their expertise and attention to detail was super helpful as we brought 132 people to Napa, California. They were not only invaluable to us in planning the event for the last year, but all they did during so we could relax and enjoy our guests was so appreciated. This was the first time we’ve used a professional meeting planner and it will not be the last…as long as we can work with SweetPea again and again! And they are just genuinely great people! I highly recommend them to anyone considering an event.
We had an incredible experience working with Natalie and Whitney at SweetPea Meetings. They handled everything and saved us so much time and worry in planning our event. Their expertise and attention to detail was super helpful as we brought 132 people to Napa, California. They were not only invaluable to us in planning the event for the last year, but all they did during so we could relax and enjoy our guests was so appreciated. This was the first time we’ve used a professional meeting planner and it will not be the last…as long as we can work with SweetPea again and again! And they are just genuinely great people! I highly recommend them to anyone considering an event.
Natalie is a meeting planner extraordinaire. I have worked with her for several years on events and meetings of all sizes and she has an innate ability to see the big picture, develop the strategy, then manage and impeccably execute on the smallest details. I’ve also seen Natalie manage the demands of personalities from CEOs to A-List celebrities. Her meetings and events have a “wow” factor that leave attendees with memorable impressions, whether they are there to be entertained or informed.
Last year as we started planning our biggest event of the year and SweetPea™ was referred to us for help. Natalie stepped in to work with the property on all details and logistics, effectively negotiating with the hotel and literally saving us thousands of dollars in hotel and AV costs. She is efficient, competent, fantastic with our registrants and a great communicator, collaborator and partner. The event went flawlessly! I recommend SweetPea™ to anyone planning a meeting of any size, and be sure SweetPea™ is on board before you look for your hotel or meeting space. She did a great job unearthing the perfect spot for our growing meeting!
You did so amazing. I told the group that you were the only reason it happened. I am grateful.
The SweetPea Meetings & Events team has been a key partner in the event logistics of Dykema’s award-winning Definitive Conference for DSOs for the past five years. During that time, our audience has expanded by over 400%, bringing in over 1,700 registrants last year alone. Despite the increased complexity of planning this industry-leading event, SweetPea has been able to anticipate our needs and meet the challenge to help Dykema deliver a successful conference year after year."
Natalie, Nate, and the whole Sweetpea team have been one of our behind the scenes secret weapons to the exponential growth of our live event company. Their customer service and attention to detail separates them from all the other event planners in the industry. Do yourself a favor and go with Sweetpea, I cannot recommend them highly enough!
Working with the Sweetpea team has been incredible. The knowledge, experience, and overall planning resources that they bring to the table is priceless. The high level of professionalism and execution we have achieved at our 600+ person annual event’s is because we’ve worked with the Sweetpea team exclusively. I would highly recommend Sweetpea to anyone looking to put on a fabulous, smooth, professional event!
SweetPea is a GREAT meeting and event planner. Incredibly organized, thorough, and skilled. They really go to bat for their clients. From sourcing venues and negotiating contracts to producing signage, acquiring sponsorships, managing speakers, and handling event logistics. They do it all expertly. We’ve partnered with them in St Louis, Charlotte, Toronto, and Scottsdale. Highly recommended them for any/all meeting and event needs.
SweetPea understands the agency/client relationships, having worked on both sides. Her genius is collaboration and creativity. She brings “out of the box” ideas to the projects she works on and a sense of fun to any team she is involved with. Natalie has an eye for details and also the bottom line, always delivering on time and under budget.
We had an incredible experience working with Natalie and Whitney at SweetPea Meetings. They handled everything and saved us so much time and worry in planning our event. Their expertise and attention to detail was super helpful as we brought 132 people to Napa, California. They were not only invaluable to us in planning the event for the last year, but all they did during so we could relax and enjoy our guests was so appreciated. This was the first time we’ve used a professional meeting planner and it will not be the last…as long as we can work with SweetPea again and again! And they are just genuinely great people! I highly recommend them to anyone considering an event.


